Gillette Fusion ProGlide

Four years after the introduction of Gillette Fusion, comes yet another razor. You thought 5 blades was enough? How about 6 blades? Nah, that would be too predictable. Now you can experience 12 (yes twelve)…

No, no… not really. Believe it or not, the new Gillette Fusion ProGlide will work off of the same 5 blade system that its predecessor uses now. Rather than adding more metal, Gillette chose to improve on other aspects of the razor. Taken directly from Gillette’s press release:

  1. Re-engineered Low Cutting Force Blades with 15% thinner, finer edges and our advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull.
  2. A Blade Stabilizer to maintain optimal blade spacing for comfort while allowing the blades to adjust to the contours of a man’s face.
  3. A streamlined Snowplow Comfort Guard which channels excess shave prep to help maintain optimal blade contact, stretching the skin for a close, comfortable shave.
  4. An Enhanced Lubrastrip, 25% larger than before, infused with mineral oil and lubricating polymers, enabling the razor to move smoothly over skin even on repeat strokes.
  5. An improved Precision Trimmer including an enhanced blade, a comb guard to better align long hairs, and new rinse-through slots.
  6. A Redesigned Handle with bigger, more ergonomic grips for better control, enhanced weight and balancing and improved transition between front and back shaving surfaces.
  7. An innovative Microcomb, exclusively on Gillette Fusion ProGlide Power, that helps guide hair to the blade.

The Gillette Fusion ProGlide will be available in June, 2010 at a cost of $11 ($13 for the Power model).

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4 Comment

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1 Reactions

Tuesday 02 March 2010 at 1:28 pm

…and a 10% increase in the cost of replacement cartridges. For a product that already has a 4000%+ markup. Bah, humbug.

    Jason Bacchetta - in reply to mantic59
    Tuesday 02 March 2010 at 1:31 pm

    Lol, funny you should comment Mantic. My “Art of Shaving” article goes up in a few hours, and one of your videos is embedded!

Wednesday 03 March 2010 at 8:59 am

But Mantic we neeeed this. It’s science! It’s an improoooovement!

That’s it Gillette just keep tacking stuff onto your razors as you obviously have no other ideas. It’s like a test to see how long people will put up with it.

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